Director, Lead Generation

The Director, Lead Generation is responsible for leading our demand and lead generation planning efforts, including the overall strategy, producing new and nurturing lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans to support our extraordinary growth of High Net Worth investors.

What you have already achieved: (Requirements) 

  • 5+ years’ experience in leads and demand generation for High Net Worth real estate investment funds or related experience. 
  • Strong strategic thinker, ties lead generation activities to overall company go-to-market strategy; Prior demand generation experience targeting accredited investors
  • Strong business and marketing acumen and results-oriented; Highly knowledgeable about marketing automation systems
  • Highly knowledgeable about marketing automation systems; Experience partnering with Sales on pipeline development (e.g. HubSpot, etc.)
  • Experience partnering with Sales on pipeline development (e.g. HubSpot, etc.); Highly self-motivated contributor with a proven track record of results
  • Personal drive to push career forward; experienced marketer; creative, analytical, detail-oriented, and comfortable working in a fast-paced environment. 
  • Four-year Bachelor or Master’s Degree. Majored in Business, Marketing, Retail business or related field;
  • Can work in a fast-paced environment and deal with ambiguity and stress while staying wise minded.

What you are great at: (Responsibilities)

  • Lead our demand and lead generation planning efforts, including the overall strategy to grow from 3k to 10k high net worth investors.
  • Develop campaign strategies that leverage the full scope of marketing programs, including online, targeted conferences and events, email nurturing programs, advertising, and other specific strategies to exponentially grow our investor base.
  • Work with the content marketing team on positioning targeted content assets for specific audiences.
  • Manage the lead qualification process using predictive lead scoring and refine end-to-end campaign and lead management processes.
  • Own the conceptualization of demand creation, nurturing, and scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams).
  • Produce new lead generation goals and forecasts with a specific roadmap to 10k investors.
  • Produce nurture campaigns to maintain 70% of capital raised from current investors.
  • Measure overall results against plans.
  • Set the budget spend priorities.
  • Systematically monitor and analyze performance against lead and other marketing goals and over past performance.
  • Work with the leadership team to define demand generation strategy.
  • Continually drive Marketing ROI to optimize the program and ongoing growth, looking for areas for additional high ROI investments.

What you're motivated by:

A fast pace. We’ve grown exponentially and new team members continue to join our DLP family.

​A leadership team that trusts each other, communicates effectively, and is committed to helping team members grow, both personally and professionally.

Visionary, smart, and innovative CEO. Ours is the kind of leader you read about, hope to work with, and learn from.

A culture focused on developing and investing in team members - coaching, training, and supporting each other. We have a mantra of “Leaders made here” at DLP, focused on developing and growing leaders.

Our Mission:

At DLP Capital, we are committed to making an impact - whether it's through acquiring and developing real estate, building relationships, or empowering our clients with the tools they need to achieve their dreams. We deliver a suite of services including lending, investment funds management, and loan servicing in addition to an exclusive membership platform focused on scaling businesses and preserving wealth. We are proud to have been named on multiple Best Places to Work lists for more than six years, and have remained on the Inc. 5000 list of fastest-growing companies for 10 consecutive years.

Benefits and Perks:

Unlimited PTO, health/dental/vision/life insurance, 401(k) matching, learning/educational incentives, Volunteer Time Off, well-being programs, company events, self improvement/productivity tools, & the incredible feeling of making a difference.

Equal Opportunity Employer:

DLP is a committed Equal Opportunity Employer. If you are a qualified individual with a disability and require assistance in searching for a position or submitting an application, please contact HR at Offers of employment are conditional upon satisfactory completion of pre-employment background verification (including E-Verify). California applicants can view our California Data Privacy Policy here.