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Holly Wasson

Managing Director of Marketing

Holly Wasson is a seasoned executive with 30 years of experience leading multi-platform marketing, communications, and brand strategies across multiple industries, including financial services, media, sports, entertainment, retail, and travel. Throughout her career, she has built and led high-performing teams, developed and executed integrated marketing campaigns, and helped organizations expand their reach through thoughtful storytelling and strategic growth initiatives.

Her work reflects a consistent ability to blend creativity with thoughtful execution, shaping brand narratives that resonate across audiences and channels. Prior to joining DLP Capital, Holly served as Chief Marketing Officer at Capital Investment Advisors, where she led brand strategy, content, and public relations efforts while introducing innovative approaches to financial services marketing through multimedia content, publishing, and digital engagement. She has also held senior leadership roles at organizations including We Are Rosie, SunTrust Bank, Edelman, and spent 17 years at Turner, where she built and led an internal marketing agency supporting a portfolio of nationally recognized media brands.

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At DLP Capital, Holly serves as Managing Director of Marketing, where she leads DLP’s strategic marketing initiatives, content, events, and corporate communications. while supporting the firm’s continued growth and expansion through a fresh, integrated approach to marketing.

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