Marketing Manager

The Marketing Manager is responsible for devising and executing innovative strategies to amplify targeted traffic and rental income for the communities and company. This entails a multifaceted approach encompassing digital marketing, website optimization, social media engagement, bolstering Google presence, and reputation management. In close collaboration with the Director, Marketing & Strategy, this role assumes responsibility for upholding DLP Capital's brand guidelines and standards across all assets. Serving as the linchpin in driving local traffic to the communities, this position serves as the resident expert in leveraging cutting-edge digital marketing practices to propel revenue generation, ensuring that budgeted income across all communities is met and exceeded.

As the brand's voice, the Marketing Manager interfaces closely with the communities to orchestrate the seamless execution of effective and coherent messaging, marketing, and branding strategies. The ultimate aim is to maximize leasing potential, cultivate brand awareness and enrich the lives of our residents. Through a strategic blend of creativity, market insight, and tactical execution, this role is pivotal in shaping the communities' perception and positioning them for sustained success in a competitive landscape.

What you have already achieved: (Requirements)

• Proficiency with digital marketing platforms, automation tools, and analytics for date-driven decision making. 
• 3+ years of multifamily housing marketing experience with knowledge of market trends and renter demographics. 
• Strong attention to detail and ability to analyze marketing performance data for insights and accuracy. 
• Bachelor's degree in marketing, business administration, or related field. 
• Creative and adaptable, with the ability to innovate marketing strategies in a shifting industry landscape. 

What you are great at: (Responsibilities) 

• Develop, implement and monitor marketing strategies and campaigns, using analytics to attract prospective tenants to optimize performance. 
• Oversee digital performance marketing (SEO, SEM, paid social, Google Performance Max) and manage budgets to maximize ROI.
• Coordinate production of marketing collateral and ensure all materials align with brand standards and guidelines.
• Draft, present, and maintain an Annual Business Marketing Plan for each assigned community, outlining key initiatives, seasonal campaigns, digital advertising strategy, outreach efforts, and event programming for the year ahead. The plan must align with the company’s overall marketing objectives, reflect the community’s positioning within its market, and include measurable performance indicators.
• Manage and optimize AppFolio CRM workflows, ensuring effective lead management, campaign integration, and data-driven insights to improve conversions.
• Partner with onsite leasing teams to develop community-level campaigns, events, and outreach initiatives.
• Oversee social media strategies and reputation management platforms (including JTurner) to drive engagement, surveys, and brand trust.
• Develop and maintain relationships with external vendors such as ILS advertisers, prop tech partners, designers, and printers.
• Plan and execute resident and community engagement initiatives, including events, referral programs, and partnerships with local businesses and organizations to enhance brand visibility.
• Stay up-to-date on industry trends, best practices, and emerging technologies in apartment marketing.
• Provide training and support to leasing teams on marketing initiatives and strategies.
• Report on marketing performance, including key metrics and insights, to asset and regional managers.

What you’re motivated by: 

• Making an impact. Whether it's the residents who call our Thriving Communities home, the investors who trust us to be stewards of their capital,  or the sponsors we work with to 10x their business, everything we do is about making an impact. 
• Challenges. You see roadblocks as opportunities and are proactive in finding solutions. 
• Growth. We’ve been named to the Inc. 5000 as one of the Fastest-Growing Private Companies in America for thirteen consecutive years. 

Who We Are

What We Do In One Sentence:

We finance the building of Thriving Communities. 

Our Mission:

We are changing the nation through the building of Thriving Communities. We are the leader in funding the building of Thriving Communities centered in safe, attainable housing. 

Our Purpose:

To passionately make an extraordinary impact by transforming lives and building Thriving Communities. 

Our Big, Hairy, Audacious Goal (BHAG):

To positively impact and transform 10 million lives by funding the building of 5,000 Thriving Communities, becoming one of America’s 100 largest private companies.

Our Culture:

• We work hard, marching towards ambitious goals driven by a purpose that’s bigger than ourselves. 
• We are impact-driven, seeking to make a difference not just on the affordable housing crisis but also in the lives of our employees, investors, and partners. 
• We are disciplined, following our exclusive Elite Execution System to develop personally and professionally. 
• We strive to Live Fully, finding fulfillment in all areas of our lives.

Our Core Values:

Driven For Greatness: We are driven by the pursuit of knowledge and the paramount importance of a growth mindset, cultivating greatness both personally and professionally.

Living Fully: We prioritize living fully with a dedication to achieving optimal health in all aspects of life: faith, family, friends, freedom, fun , fulfillment, fitness, and finance.

We are intentional with our time, integrating the 8fs of our life to achieve our goals & God’s goals.

Grit: We have the endurance and unshakable commitment necessary to achieve our visionary long-term goals.

Community: We elevate the greater good over individual interests, magnifying our impact and cultivating thriving relationships with investors, sponsors, residents, and our colleagues.

Authenticity: We are true to ourselves and others, steadfast in our beliefs and values. We hold ourselves and others accountable, fostering open dialogue to propel growth.

Prepared to Win: We apply discipline to our thoughts and our actions, which leads us to put forth consistent effort and commitment doing the important proactive work despite the urgent priorities we face each day. We plan to win, and are prepared for volatility and challenges.

Kingdom Impact: We share God's love and transformative power through our labor, serving everyone in God’s likeness. The world will know God more through our work and how we do it.

Twenty-Mile March: We march towards clear, well-defined goals and objectives with unwavering focus, constantly evaluating our performance and course correcting as needed.

Stewardship: We are guided by our commitments to those who trust us with their capital, their communities, and their careers.

Servant Leadership: We lead with high standards & deep devotion. We display as humble confidence as we build deep relationships and trust. We show the way through the forest, empowering growth, accountability, and a founder’s mentality, with team members regularly asking “What else can I do to achieve the desired results?”

Benefits and Perks:

Unlimited PTO, health/dental/vision/life insurance, 401(k) matching, parental leave, adoption services reimbursement/learning/educational incentives, Volunteer Time Off, well-being programs, company events, self improvement/productivity tools, & the incredible feeling of making a difference.

Equal Opportunity Employer:

DLP is a committed Equal Opportunity Employer. If you are a qualified individual with a disability and require assistance in searching for a position or submitting an application, please contact HR at hr@dlpcapital.com. Offers of employment are conditional upon satisfactory completion of pre-employment background verification (including E-Verify). California applicants can view our California Data Privacy Policy here.

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