All leaders and investors focus on ROI. Was the spend worth it? Did my money grow? These are important questions, but they aren’t the question—not for me, and not for Tim and Demi-Leigh Tebow.
In 2019, I made a decision that DLP Capital was going to be more intentional about its focus on ROI—return on impact. Up until that point, I hadn’t consciously considered DLP Capital an impact company, but, like most leaders with strong values, it was already inherent in how I ran the company. I was tithing off profits; I was finding ways to encourage and empower employees to serve and make an impact; I had started the DLP Positive Returns Foundation with my wife, Carla.
DLP was approaching $1B in assets under management and $100MM in revenue, supported by about 400 team members. For one reason or another, I found myself thinking about the resources I was being entrusted to steward—not just financial resources, but also the time and dedication of extraordinary team members and the business relationships I had cultivated. By my math, I had the ability to direct nearly a million hours of people’s time a year. An incredible responsibility and an even bigger opportunity.
I began to go through the process of mandating the funds we sponsor as impact investment funds, specifically non-concessionary impact funds, meaning that purpose-driven investors wouldn’t be forced to choose between pursuing traditional success (return on investment) and significance (return on impact). It was the beginning of embracing the power of AND.
As I opened my eyes to the tremendous scale of impact this stewardship opportunity presented, I saw something else: not enough people understood this same opportunity was available to them. To build profitable businesses AND powerful ministry platforms; to understand that you can target a return on impact AND a return on investment.
When I learned about the work Tim and Demi-Leigh Tebow were doing through their organizations, I realized they were asking the same question I was about ROI, both as business leaders and investors: How has this impacted the world for the better?
