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The Twenty: Elite Impact Education Platform

Stewards, Not Spectators

How a shared passion for ROI (return on investment and return on impact) united the Tebow Group and DLP Capital

November 13, 2026   |   Volume 45

All leaders and investors focus on ROI. Was the spend worth it? Did my money grow? These are important questions, but they aren’t the question—not for me, and not for Tim and Demi-Leigh Tebow.

In 2019, I made a decision that DLP Capital was going to be more intentional about its focus on ROI—return on impact. Up until that point, I hadn’t consciously considered DLP Capital an impact company, but, like most leaders with strong values, it was already inherent in how I ran the company. I was tithing off profits; I was finding ways to encourage and empower employees to serve and make an impact; I had started the DLP Positive Returns Foundation with my wife, Carla.  

DLP was approaching $1B in assets under management and $100MM in revenue, supported by about 400 team members. For one reason or another, I found myself thinking about the resources I was being entrusted to steward—not just financial resources, but also the time and dedication of extraordinary team members and the business relationships I had cultivated. By my math, I had the ability to direct nearly a million hours of people’s time a year. An incredible responsibility and an even bigger opportunity. 

I began to go through the process of mandating the funds we sponsor as impact investment funds, specifically non-concessionary impact funds, meaning that purpose-driven investors wouldn’t be forced to choose between pursuing traditional success (return on investment) and significance (return on impact). It was the beginning of embracing the power of AND. 

As I opened my eyes to the tremendous scale of impact this stewardship opportunity presented, I saw something else: not enough people understood this same opportunity was available to them. To build profitable businesses AND powerful ministry platforms; to understand that you can target a return on impact AND a return on investment. 

When I learned about the work Tim and Demi-Leigh Tebow were doing through their organizations, I realized they were asking the same question I was about ROI, both as business leaders and investors: How has this impacted the world for the better? 

Tebow chat

I recently sat down with Tim and Demi-Leigh to talk about why they prioritize investments that can pay twice (a return on investment and a return on impact), stewardship, and their conviction that ministry is every day, every person, every opportunity. 

One of my favorite moments came as we discussed how DLP's impact at the community level inspired them to invest in DLP. I shared a story about a community coming together to support a widowed father as he went through the loss of his wife. Inviting him to weekly Bible studies; bringing him meals; making sure his children didn’t miss their soccer practices. When I finished, Tim explained our approach to Thriving Communities best: “That’s what the Church is supposed to look like. In its origin, the Church wasn’t a building we go to on Sunday; it’s the people you get to do life with every day.” 

Watch the Full Video

 How Resiliency Drives the Climb of Leadership 

You don’t overcome challenges by making them smaller, but by making yourself bigger. 
- John C. Maxwell 

When he was 20 years old, a mentor of John C. Maxwell’s told him there are no two consecutive “good” days in a leader’s life. As he sat on stage and addressed the crowd at DLP’s Building Extraordinary Organizations Leadership conference, he shared that at nearly 80 years old, he believes it now more than ever. 

John c maxwell

Think about that. As a leader, you are willing choosing a path where likely only every other day is “good,” and maybe even less than that—and that’s what makes it a climb. As Maxwell put it, leadership is always uphill. Not only that, but as leaders, our hills are steeper and what we carry heavier; not just the weight of decisions, but of the people we carry with us. 

This isn’t a negative. As leaders, blessed with the talents and skills leadership (and especially entrepreneurship) require, we are called to bring others along with us. As Maxwell shared, if you’re at the top of the hill all alone, you’re not a leader—you just took a hike. 

No matter how much you believe in the 20-Mile March, (putting forth consistent effort day in and day out despite prevailing circumstances), it’s not always easy to continue the climb after particularly challenging days or seasons. So what gets successful leaders to continue going up? 

Resiliency. 

Everything worthwhile is uphill, that’s the truth of it. Leaders not only do what’s hard, they embrace what’s hard. It’s called a daily grind for a reason: it can punish you or polish you and you are in charge of what happens. Resilience leads you to polish. 

Maxwell reminded us that respect is earned on difficult ground, that it’s our actions that show our leadership, not our words. Nothing shows the capability of leadership like what you do during difficult times; it’s crisis that reveals the difference between those who are playing leaders and those who are true leaders. 

Resilient Leaders Commit to the Mission First

Resilience also never allows excuses. Maxwell says the best excuse we have is the worst excuse we have, because we believe it. The minute you believe an excuse, you’ll never have what you want.

After falling victim to an insider attack during his 2013 deployment to Afghanistan, Green Beret Nick Lavery had every excuse to not return to combat. Twelve of his friends died that day, eight others were wounded, and Nick’s leg was shattered by a PK machine gun shot at him from just 30 feet away. As he assessed his own situation, he was certain he would die. 

Over the next two hours, he went in and out of consciousness until he was brought to the trauma team. His vitals were tanking, he was out of blood, and the team determined they couldn’t do anything more for him. He was flown to the next level of care, during which time they realized that he had been given the wrong blood in a transfusion. The medics on board got a radio call that because of that, it would be impossible for Nick to survive this flight—a word that doesn’t exist in the Green Beret lexicon. 

Nick lavery event

He spent the next eight days in a medically induced gray zone, at times with nine vitals outside the scope of supporting life. But he defied the impossible and eventually was transferred to Walter Reed Hospital. When First Lady Michelle Obama came to visit him, he told her from his ICU bed: “Tell your husband I am still an asset. I will be back. Don’t give up on me.” At that time he didn’t know how or if he would ever walk again, but he was clear on his mission: return to combat. 

That’s resiliency: accepting the mission first and finding the answers on the journey. 

During his keynote Maxwell talked about how resilient people understand that clarity doesn’t come on the front end, it comes in the process. Challenges often stop us because we want clarity, answers, and a clear path forward—but that’s not how it works. If you say you’re not going to do anything until you figure it out, you’ll get no where. You achieve what you need when you start moving. 

And Nick did. 

Over the next year, he underwent 45 surgeries on his leg, removing the infection piece by piece, ultimately fully amputating his wounded leg above the knee. Depsite pressure to take a medical retirement, in 2015 he became the first  Special Forces operator to return to combat as an above-the-knee amputee, still serving our nation to this day. 


The One Book I Return to Every Year

“He also went down into a pit on a snowy day and killed a lion.”
-2 Samuel 23

It’s easy to overlook this one Bible verse out of over 30,000; such a quick line referencing such tremendous bravery.  But what this verse tells us is unthinkable, I’d venture to say, for nearly all of us. It tells us that the warrior Benaiah made the decision to climb into a pit, with a lion, in the snow, not at anyone’s direction but his own.  

Mark batterson event

Running towards the roar set the course of his life in motion, first becoming King David’s bodyguard and eventually the commander in chief of Israel’s army. Mark Batterson’s Chase the Lion is built around that moment, using the lion as a metaphor for our biggest dreams and ambitions. The subtitle says it all: If Your Dream Doesn’t Scare You, It’s Too Small. 

It’s the only book that I read every single year. It’s also an annual selection for DLP’s leadership book club, Driven for Greatness, and a foundational part of our culture. Given the number of books I read in a year, people are often surprised there’s one I always return to, which should give you an easy answer to what I know you’re thinking: “Should I really read it?” 

For me, the start of the holiday season is the perfect time to revisit the book, as I reflect on what I’ve accomplished, where I’ve missed the mark, and what I want to do in the year ahead. It’s reinvigorating to be reminded that my most ambitious goals are worth running towards. 


Upcoming Events

Leadership conference

Equip & Empower: The Extraordinary Summit

March 29-31, 2027   |   Dallas, TX

Join DLP Capital for an intimate, high-impact gathering designed to equip and empower extraordinary people to create greater impact in the areas that matter most. It's about becoming more intentional in your leadership, relationships, resources, impact, and the legacy you're building.

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Marriage retreat 2027

Elevate: The DLP Marriage Retreat

April 16-18, 2027   |   Glen St. Mary, FL

Join us at Island Oaks Resort for a powerful retreat hosted by Lloyd and Linda Reeb. This experience is designed to help you and your spouse dream boldly, align deeply, and live fully, translating thoughtful intention into meaningful action.

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Family event

2027 Extraordinary Impact Family Event

July 28-31, 2027   |   Pigeon Forge, TN

We are already building on the incredible foundation of this past year to bring you the 2027 Extraordinary Impact Family Event. We are designing a fresh, immersive experience to help your family align on its purpose, build lasting wealth, and make an extraordinary mark on the world.

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Wenner Family BHAG Progress

Our family's big, hairy, audacious goal (BHAG) is to experience 1,000 extraordinary days in 100 different places before our eldest son, Donny, goes to college.

 We started working towards this goal in May of 2022, so we’re 4 years and 4 months in and right at 471 days as of September 30th. With 4 years and 8 months remaining, we’re right on track to achieve 1,000. 

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